Did you know?: Insects are attracted to flowers depending on colour
September 2026
Blue-flowered Eremophila species (such as Eremophila Mackinlayi) attract bees because insect vision is highly sensitive to blue, violet, and ultraviolet light. Conversely, bees are essentially color-blind to red wavelengths, making blue flowers stand out as prime targets for native and introduced bee species.
Red-flowered Eremophila species (such as Eremophila 'ruby red') target birds like honeyeaters, which possess specialized avian vision that easily detects red and orange wavelengths against green foliage. These plants co-evolved with birds to advertise the large nectar rewards required to fuel high-energy avian pollinators.
This distinct color divide prevents competition between pollinators and ensures efficient plant reproduction. By utilizing specific colors, different Eremophila species ensure their pollen is carried by the most effective visitor—birds for red flowers and bees for blue."